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United Flea Markets Embraces the Cloud: 15 Markets Upgrade to Booth Tracker Cloud

At United Flea Markets (UFM), we're constantly working to bring the best experience to vendors and shoppers alike. Recently, we took a major step forward by transitioning all 15 of our market locations to the advanced Booth Tracker Cloud platform leaving behind the older, customized system we’d been using.

Why This Upgrade Matters

In partnership with E-SoftSys, our trusted technology provider, we’ve completed a seamless migration from the legacy Booth Tracker setup to Booth Tracker Cloud, a move that brings real benefits to our daily operations. This isn’t just a tech update; it’s a strategic leap toward smarter, smoother market management. Read the full press release here from E-SoftSys: https://www.prweb.com/releases...

What’s New—and Why It’s Exciting

The new cloud platform offers a range of tools that streamline everything from vendor onboarding to financial tracking:

  • Vendor Management & Space Allocation become faster and more accurate.
  • Payment Processing is more efficient.
  • Real-Time Reporting gives us visibility into how each market is performing.
  • We're reducing manual tasks, cutting down errors, and gaining better data for smarter decisions.

“The legacy system served us well for many years, but the capabilities and flexibility of Booth Tracker Cloud are exactly what we need to support our continued growth and deliver an even better experience for our vendors and customers.”
— Lincoln Hoffman, CEO, UFM

A Smooth Migration—Powered by Experience

Thanks to the expert support from E-SoftSys, who bring over 25 years of industry experience to the table, the migration was both swift and smooth. Our VP of IT, Lisa Povich, highlights how efficient the switch was: “The migration process was seamless… we are already seeing the benefits of the new cloud platform in terms of performance and user experience.”

Forward Together

At United Flea Markets, adaptability is part of our DNA. This upgrade positions us to move faster, be more responsive to market trends, and deliver an even better experience. We’re proud of this milestone and excited for the next phase in our growth journey.

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