United Flea Markets Welcomes Julie Roby as Chief Financial Officer

United Flea Markets is pleased to announce the appointment of Julie Roby as Chief Financial Officer, effective September 15, 2025. Julie succeeds Gene Berry, who is retiring after many years of dedicated leadership and service to the company.

Julie brings extensive financial and operational expertise to United Flea Markets, with a proven track record of driving strategic growth and optimizing performance across diverse industries. In her career, she has led finance teams through periods of expansion, transformation, and innovation, consistently aligning financial strategy with organizational goals. Julie’s leadership style emphasizes collaboration, transparency, and a strong commitment to building systems that support both immediate success and long-term sustainability.

As CFO, Julie will oversee all aspects of financial strategy, planning, and operations for United Flea Markets, supporting the company’s mission to deliver exceptional experiences for buyers, sellers, and communities.

“We are thrilled to welcome Julie to our leadership team,” said Lincoln Hoffman, CEO of United Flea Markets. “Her depth of experience and forward-thinking approach to financial management will be invaluable as we continue to strengthen our markets and pursue new opportunities. We also extend our deepest gratitude to Gene Berry for his years of outstanding service and contributions that have shaped our company’s success.”

Julie expressed her enthusiasm for joining United Flea Markets, noting: “I am honored to step into this role at such an exciting time for the company. United Flea Markets has a remarkable legacy, and I look forward to working with the leadership team to build on its strong foundation while driving growth and innovation.”

Please join us in welcoming Julie Roby to United Flea Markets and in celebrating the retirement of Gene Berry, whose leadership and dedication have left a lasting impact on our organization.